Kid Rock Helps Arts, Beats & Eats

Kid Rock decided to sponsor the Big 3 music stage at this year's Arts, Beats & Eats Festival. The annual event began having financial problems after losing Chrysler, a major sponsor. The singer, whose real name is Robert James Ritchie, will not be performing at the festival, but his clothing company Made in Detroit is happy to support the event. Arts, Beats & Eats will take place over Labor Day weekend.